Our Story

Primal Fit is a family owned business, established in 2014.

After over 35 years in the sports & health & fitness industry, Jace saw there was something missing.  A lack of genuine understanding, care & respect for all types of clients which led to Jace creating his own training techniques through the 7 basic primal movements. This is where our name “Primal Fit’ was born.

We began by operating out of our humble home garage for 6 years. Jace incorporated these training methods into his personal training sessions tailored to his clients specific needs.

By 2019 we made the addition of group personal training. Numbers grew and we were gaining a quality name in the fitness industry. Not long after we were given an amazing opportunity and were able to purchase an existing gym in our ideal premises and location.

By December we had moved into the new premises and we began to make the changes we needed to, to fulfil the original dreams and vision of Jace and Primal Fit.

Our vision is to create positive sustainable change in our members lives through mental well-being gained via our training methods & style.

Our members are coached and supported throughout their journey with us and are constantly challenged and educated throughout the session so they can carry on the mahi at home where they can encourage their whanau to do the same.

Our Story Primal Fit

Offering Spin, Bootcamp, Fight & Makana training programs, 1-1 Personal Training plus 24:7 access, gives our members exceptional value for money.

Our training is quality, fun, functional, variable and it gets results.

We pride ourselves on our inclusive, zero judgement and supportive training environment.

We train clients from high end sports through to clients with higher needs such as Down Syndrome & Parkinson’s Disease.

Our equipment is chosen for quality, functionality and what we know helps you get the best results in conjunction with our programs.

We are very humbled by the organic growth of our gym and by our members, who continue to train with us through all these changes.

Nothing makes us prouder than seeing our client’s realise their true potential and see them achieve the things they thought were unachievable.

1st week Elms
Whether you think you can or you think you can't, either way, you're right​
Jason Hulena

Come Join Us!

A 24:7, full facility gym based in Richmond, Nelson offering Bootcamp, Personal Training, Spin, Boxfit, StrongBox, Makana & 40 Day Weightloss Challenge.